A Chinese Man’s Value Of Famous Brands

Brand, to some extent, stands for status, comparison craze, as well as standard of material life. When I was a child, my father used to go in on Japan, while he only considered the few Japanese brands such as Hitachi, Toshiba and Panasonic when buying household appliances; even he had to pay two or three times of the price compared with other brands.

As I grew older and entered the impetuous adolescence, I learned that famous brands, like gucci louis vuitton coach polo,  could attract attention, cast some magic on my plain looks, thus I grew fond of brands. I saved my meal expenses and pocket money for brand clothes so that I wouldn’t be dwarfed among my friends.

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Later I went to South America and had some achievements and got a fairly well-paid job and good reputation which I was then proud of, so I spent money without plans to meet my vanity, I pay more attention to clothes and began to pursuit some famous brands. Every time I returned to Hong Kong or Guangzhou, I inevitably went shopping. Whether a suit at several thousand or an underwear at hundreds Yuan, as long as I could afford, they must be famous brands. Because of the currency difference, I enjoyed shopping at home. Certainly, in the environment where attention is first paid to appearance then the person, wearing famous brands’ clothes naturally made me feel different about myself and the atmosphere around and walked in confidence, as if these clothes had casted gloss on us.

Before I married, I didn’t pay any attention to my spending as I didn’t have any family burden. There is a custom in Canton, a mother-in-low has to buy her son-in-law a pairs of pants, a belt and a wallet in the hope of her daughter and son-in-law would live a harmonious and affluent life (pants and rich share the same pronunciation in Cantonese). At that time, my mother-in-low took out 300 RMB generously from her pocket and told me to buy them myself. My wife and I laughed in our sleeves on seeing her lovely face. My mother-in-law must think it enough to buy the three things with her money, probably including the tip, while in fact it was barely enough for a belt.

Slowly I get close to my forties, my fresh salad days are gone and I gradually understand that clothes are no more than fig leaf and warm keeping, and there is no direct relationship between personal charm and famous brands. Then I realize how superficiality I was in the past, paying so much attention to appearance and begin to understand in life journey inner thinking is more important than the outer. But to be honest, I must be lying if I tell you that I lose the impulse to buy when I find something nice. However, after we moved to Canada, under the stress of living and increased household chores, as a man proceeding into middle age I can’t pay much attention to dressing up. Besides, another important reason is the environment here cares nothing about brands and my income.

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