In April this year, with the financial aid by International Watch Co., British environmentalist David De Rothschild has passed through the world’s largest ocean waste disposal zone, also known as ‘The Great Eastern Garbage Patch’ by a boat made of plastic bottles and recyclables. Taking this opportunity, IWC launches a new stainless steel watch, a special limited Adventure Ecology edition of the Ingenieur Automatic Mission Earth watch.
Rothschild wearing special limited Adventure Ecology edition of the Ingenieur Automatic Mission Earth watch from WatchesEstore.com
“For many years, IWC is working hard in the environment protection, not just merely following the main stream. And now our environmental initiatives are more and more diversified and we are working closely with environmentalists and environmental protection organizations. For example, by adopting a number of emission reduction measures, IWS has reduced 50% of the Schaffhausen headquarter factory workshop’s carbon dioxide emission.” Baiqing Lee, Managing Director of IWC China told the reporter. From the worldwide scope, despite the financial crisis and the sales of watch are suffering from it, environmental protection activities still attract a lot of famous watch manufacturers. The environmental protection activities are more humane bu the participation and promotion of watch brands, and watch brands are getting more rational and perfect by protecting the environment. A green tide is emerging in watch making industry.
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