Archive for June, 2009

Gold-Plated Watch Maintenance Skills

Gold-Plated Watch Maintenance Skills

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The gold plating of most gilded watches is 14K gold, which contains a certain amount of silver besides 58.5% gold. Silver reacts with the volatile industrial emissions in the air and after that a coat of black silver sulfide is formed on the surface, which spoils the luster of the watch’s gold plating. Therefore, the contact with chemicals and exhaust gas should be avoided, such as coal gas, liquid gas and sulfur soap, and the watch should keep dry and clean. Better be cleaned with a piece of flannel cloth once a week. Besides, the chloride in sweat is very corrosive, which tarnishes gilded watches, so the sweat on a watch should be immediately wiped up.


The coating of yellow-plated watches consists of copper, zinc and aluminum alloy, whose luster fades away easily under poor maintenance. Before wearing it, better clean the watchcase with a clean soft cloth, and apply some colorless nail polish evenly on it, wear it after the nail polish is dry and repaint it every one or two months. This little trick can keep the luster of the watch from abrasion, as well as improve its brightness, and prevent sweat and water in the air from penetrating inside in summertime.

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The Potential of Chinese Luxury Markets: 14 Brilliant Of Dollars

The Potential of Chinese Luxury Markets: 14 Brilliant Of Dollars

According to the prediction of the world luxury institute, Chinese luxury markets will reach the top of the world luxury consumption volume after 5 years. And from the present data we can guess that every year there will be at least 14 brilliant dollars of luxury volume will occur in Chinese market.

According to the newest research of Chinese consumption market by world luxury institute, it shows that the luxury consumption volumes in Zhejiang, Jiangsu, and Shanghai are 11.7%, 10.4%, 9.8% of the whole luxury consumption volume in china, as the first, the third and the fifth. In a word, 30% of the luxuries are coming from Chu Chiang Delta. And according to the 14 brilliant dollars of sale volume prediction, this Chu Chiang Delta will even reach 4.2brilliant dollars.

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Pet Also Can Get Luxuries

Pet Also Can Get Luxuries

Whether we admit or not, we have to accept the fact that nowadays pet fashion is so deep into people’s life at a unbelievable rate and number that our way of thinking, feelings or minds are affected and changed. Adding the luxury to the dog’s life, for some people, is the love for the pets, for another, is just a way of showing off. So someone will say bring out a pet become a luxurious thing, for a bone or fish cannot enough to kick away the fashion dogs and cats. The people who love pets very much should think carefully about how much they still have because servicing them is not an easy thing any longer.

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Nowadays, more and more people are willing to believe their pets are the important parts of their life not just dogs or cat. With more and more people willing to spend much money on them, some professors of raising pets appear to supply the top and luxurious service for the dogs at high prices. The luxurious services are including sushi, Acupuncture and hotel room service of 24 hours with any rest in the whole year. Such luxurious entertainments are all for the loved pets. For example, although the cat sushi has been smaller than the real ones, they have all tastes and supply chopsticks for the owners to feed them. Many famous stars’ cats have been feed this way. There are always some pet cocktail parties in America Boston, in which the pets can enjoy the foods while enjoying the music. Different from the human being, they are not drinking the gin or volt, but the chicken broth—another kind of cocktail wine and the sweet vegetable soup.

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The Sale Volume of Famous Watch In China Wenzhou Has Reached 1.26 Million

The Sale Volume of Famous Watch In China Wenzhou Has Reached 1.26 Million

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In several years ago it’s a shock to see someone wearing a top world-level watch of ten thousands Yuan. However, the reporter finds that as more and more famous watch brands come to Wenzhou, the consume capacity of Wenzhou people begin to increase from thousands to millions. Although the suffering of financial crisis still exists, the top luxurious watches are not lack of buyers. Recently there was a Swiss watch showed in Yintai supermarket in Wenzhou at the price of 1.26 million, and not more than several days it had been bought by someone. According to some professors in this industry, this watch is the most expensive on in Wenzhou watch industry.

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Maintenance Skills Of Mechanical Watches

Maintenance Skills Of Mechanical Watches

Water penetration and collision are the most common reasons to send mechanical watches for repair. Unless the watch is marked with a waterproof function sign, avoid the contact of water, because water can cause corrosion, very destructive, still less seawater. Even though the watch is said to have waterproof function, the protection only lasts for one year, since the waterproof loop will be tired after a year’s fair wear and tear besides inevitable external factors like sweat and dust, so a new waterproof loop must be replaced after one year, otherwise the watch is waterproof no more.

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Attention should also be paid to avoid collision. If your financial strength allows, you might as well have two or three watches to alternate—sports watch for exercise and mechanical watches for other activities, right crop for right land, in this way the life of a watch can be prolonged.

Mechanical watches are driven by the machinery gear and clockwork spring, during which friction is bound to arise, therefore lubrication is necessary to lower the components’ wear rate. When the watch goes wrong and needs repair, the problem is often very serious.
You’d better take the watch back to the watch shop for inspection, to see if there is any improper use or water penetration every year. Southeast Asia’s hot and humid climates, plus the long-term accumulation of sweat, rain water and dirty air, which causes chronic mechanical erosion, lead to much frequent and serious damages to watches than in Europe, America and Japan, therefore regular inspection is very important, so are thorough cleaning and maintenance once every three years.

Have a proper agent to handle the maintenance and repair is most suitable. Cleaning of the internal part must be handled by professional, while the cleaning of the outer can be done by wearer. Clean the watchband with a soft bristled brush and cleaning fluid and water. This method can also be applied to clean watches with water-proof function, but not the non-water-proof ones. Daily cleaning is important, because sweet and dust are too subtle to detect, they do accumulate and lead to rustiness, decay and brittlement of the wqtchband, therefore pay attention to it.

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Rolex Launch Golden Wave

Rolex Launch Golden Wave

Golden Rolex became the highlight of 09 watch show at Swiss and Basel this year. Submariner、Datejust、Daytonat, the series golden steel-made watches launched by the manufacturer at same time, put golden steel-watch into fashion wave. When the watches were performed, it raise a crazy wave in Japan. Even the prices of the second-hand watches of Rolex’s have even reached to 10% of original ones’.

A report showed by local watches’ specialist, Rolex’s golden series watches were the best-selling in 2008. Surely, when author attended the open ceremony of ifc Rolex exclusive store last year, he found so many celebrities around, and after the show new style leathers were sold out. From this sign you can know how high social status of Rolex in celebrities. The new sets products in this year differ from last year, with golden steel-make watches as the selling point. The most important launched products include: Submariner, with golden body and blue screen; Daytona, with blue diamond; Datejust, with blue figures.

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Besides the shape, you should pay more attentions on the watches’ movement of this year. Parachrom’s gossamer and equipment of damping devices are included in the watch, So that the new table with a high anti-seismic and anti-magnetic, therefore, under ultra awful environment, it can still accurately work as verification of COSC observatory. Actually, the technologies above had been applied by GMT II and Milgauss two years ago, after its usability confirming, have been used in other new types this year.

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Omega 2009 Basel Conference in theme of the 40th Anniversary of Men’s First Landing on the Moon

Omega 2009 Basel Conference in theme of the 40th Anniversary of Men’s First Landing on the Moon

On March 28, Omega held a press conference that attracted many celebrities and attention in Swatch Square, center of Basel World Watch and Jewelry Show’s Dream Hall. Four astronauts who had worn the Omega Speedmaster Professional to land on the Moon and the main participants in the manned space program of NASA have attended this event.

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On July 20, Omega will join people round the globe in celebrating the 40th Anniversary of men’s first landing on the Moon. This Basel press conference is to celebrate this most significant adventure in the history of mankind in advance.

Buzz Aldrin, Charles Duke, Dr. Harrison Schmitt and Eugene Andrew Cernan, astronauts who have left footprints on the Moon, and their fellow Thomas Stafford, in command of the Apollo 10 Moon mission, have shown up together with the Swiss astronaut Claude Nicollier. This dream space team also includes Gerald Griffin, an important commander in the Apollo mission and astro-engineer Jim Ragan, who was in charge of the chronograph testing and chose Omega Speedmaster Professional to be the only approved wristwatch in space travel missions since May 1963.

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A Man Matching An Exquisite Watch Is A Kind Of Grade

A Man Matching An Exquisite Watch Is A Kind Of Grade

For a man , smoking is nuttiness, drinking is generosity, while matching  an exquisite watch is a grade …………..as  a man, you can don’t  smoking or drinking, but you must have to own  an exquisite watch. Beside  the significant wedding ring, you must know about Watch is the another accessory for a man , matching  a watch are  more manly. A watch stands you for a man of punctual, fashion, mature and stable . Thus, more and more men have deep complex for watch .

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Antique Watch, Extravagance-Showing Luxury

Antique Watch, Extravagance-Showing Luxury

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People often say that seemingly rich people play with cars, really rich people play with watches. At present, famous antique watches such as Patek Philippe, Vacheron Constantin, Audemars Pigeut, Blancpain, International Watch Co., Piaget, Cartier, Jaeger-Le Coulter, Rolex, Girard Perregaux and so on, all high quality movements and elegant designs, reflecting the owner’s status.
As a heavy-weight artwork, antique watch has been a fashion luxury for the rich to show off their wealth for three centuries because of value, decorative attribute, functions and brand. Its role is no more a convenient timepiece, but also an emblem of status and wealth. A top-level antique watch itself is a delicate artwork; both its unique design & crafts and its complex movement are passionately adored by collectors.

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Enior Executive of Rolex: The Export of Swiss Watch May Drop By One Third

Enior Executive of Rolex: The Export of Swiss Watch May Drop By One Third

Rolex’s CEO Bruno Meier said in an interview published on a Swiss German newspaper on 31 that the total export values of the world’s leading Swiss watch may at most fall by one third this year.Cheap Watches, Replica Watches, Replica Rolex - WatchesEstore.com

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According to AFP, Meier said in the Basel World Watch and Jewelry Show that he could imagine a 1/3 drop in Swiss watches’ value of export.

The total value of Swiss watches export has gained a 6.7% increase, amounting 17 billion Swiss Francs (11.2 billion euro), but it is facing a continuous decline in recent months.

According to the statistics released by the Federation of Swiss Watch Industry, the total values of Swiss watches export dropped by 22.4% in February.

However, Meier states that Rolex is less affected than other manufacturers. Rolex is owned by Hans Wilsdorf Foundation in Geneva, and its sales or financial figures will not be released to the public.

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